The impact of Pola Park on the economy and employment of Santa Pola

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For many years we have been part of the daily rhythm of Santa Pola. We are not just an amusement park: we are a meeting point, a constant source of economic energy and a window of opportunities for many people. In this article we share how we influence the economy of our closest environment, what type of jobs we generate, the challenges we face and where we look when we think about the future.

Introduction

Santa Pola, with its beaches, natural environment and that calm atmosphere so typical of us, has become a destination that many families choose again and again. And there we are, being part of that scenario. With 25 attractions, food areas and shows for all tastes, Pola Park has become an almost mandatory stop for those who visit the area.

But beyond the fun, there is a question that deserves to be answered honestly: what role does Pola Park play in the local economy? We are talking not only about the income we generate directly, but also about employment, collaborations with other businesses, seasonality, etc.

Pola Park: what do we offer?

To truly understand our role, it is important to know how we operate on a daily basis:

• We are in a privileged location within Santa Pola, easy to find both for those who live here and for those who come from outside.
• We have 25 attractions for all ages, from the youngest to adults with a child’s spirit.
• We offer a complete experience: dining, live shows, interactive games… and some surprise details when you least expect it.
• Our opening is not limited to summer: we also schedule events and activities in the low season to keep the park alive throughout the year.

Direct employment: figures, profiles and characteristics

One of the most visible effects we generate is employment. Real jobs, with names and faces, that allow many people to take their first steps and grow professionally. These are the main areas in which we offer opportunities:

• Animation and shows
• Customer service and ticket offices
• Operation and control of attractions
• Catering (kitchen, bar, cashier)
• Technical maintenance
• Cleaning and logistical support

Types of employment

It is common for us to work with seasonal contracts, especially on key dates such as holidays or summer months. But it doesn’t stop there: we also invest in training our teams in areas such as customer service, safety measures, languages or activity management.

A large part of our positions are aimed at people over 18. Many of them are perfect for students, young people or those looking for a first work experience. And that, honestly, makes us proud.

Indirect impact on the local economy

However, Pola Park’s effect does not stay within the park. There is a kind of ripple effect that touches many other parts of the local economic ecosystem:

Tourism and consumption in Santa Pola

Many of our visitors take the opportunity to explore Santa Pola: they eat in restaurants, shop in stores, stay in hotels or participate in other activities. That means movement, income and visibility for businesses that otherwise might not receive that flow.

Suppliers and contractors

Nothing we do would be possible without the joint work with local companies. Food, maintenance, security, cleaning, advertising campaigns… Every local supplier we work with also gains stability, employment and future.

Reduction of seasonal unemployment

We know what happens every summer: tourists increase, but so do needs. And that’s where we come in. By hiring staff during peak months, we help reduce seasonal unemployment. It’s not a magic solution, but it is a relief for many families.

Fiscal contribution and use of public services

Like any serious company, we contribute through fees, taxes, licenses, waste management and the use of municipal services. All of this means income for the administration, which can then be reinvested in improvements for everyone.

Santa Pola: economic context

With just over 36,000 inhabitants, Santa Pola has traditionally been linked to fishing, the salt industry and tourism. In recent years, however, the trade, services and leisure sectors have gained enormous importance.

And that’s where we fit in: Pola Park has become a benchmark for family leisure, not only in Santa Pola but in much of the province. This helps strengthen the image of the municipality as a destination where families find more than just a beach: they find experiences.

Conclusion

Pola Park is not just a park. It is a living piece of Santa Pola’s economic engine. We generate employment, drive consumption, attract family tourism and give visibility to the municipality as a destination where you can enjoy, share and live memorable experiences.

And most importantly: we want to continue walking alongside Santa Pola. Growing together, yes. But also taking care of what we are, what we represent and what we can contribute. Because fun, when done responsibly, also builds the future.